In the last two months, I've started eight different projects and it's starting to become a real problem.
People sometimes ask me "Frey, how do you manage everything you're doing?"
And the answer is I don't.
The way I'm building with AI code right now is the same way Naval views reading.
"Number of books completed is a vanity metric. As you know more, you leave more books unfinished. Focus on new concepts with predictive power." - Naval Ravikant
In other words, rarely do I ever reach the end of a project.
One of the reasons I have so many half-baked projects is pretty normal-sounding - a passing thought turns into a genius idea, I go to sleep, and it no longer sounds very genius when I wake up.
But another reason for my half-assities is that AI coding makes everything seem possible, so I literally have start building in order to hit roadblocks and blind spots that inform me if a project is actually worth continuing.
It's just how I've always been. Start with ignorance and brute force the learnings.
As a result, I abandon projects quickly with nothing tangible to show for it but micro-lessons that I can take with me to my next genius idea.
In the context of directories, a few micro-lessons I've learned recently are:
- Some niches (i.e. run clubs) are incredible directory opportunities, but the data is too scattered across Google, Instagram, and Facebook pages which forces you to ask yourself "is the juice worth the squeeze?"
- Some directory ideas are so worth building in our minds, often due to the monetization potential, that it's easy to overlook the viability of getting traffic in the first place
- More people should build directories that are genuinely useful to existing communities they're part of and grow them with social, not SEO
- Paid Partnership -
For the Wordpress users in here, I’ve been using Hostinger for all my Wordpress builds this year.
Easier setup, better customer service and paid features are standard compared to some of the other hosts I've used over the years.
If you want to lock-in
Black Friday pricing for Hostinger’s Managed Wordpress Hosting plan and get an extra 10% off 👉
Check it out here and use coupon code
FREYCHU for
at checkout.
Where builder's guilt kicks in
There's two sources of guilt that I've been bumping into the last two months.
The first one is simple: having too many half-baked projects just feels bad.
I don't mind abandoning an idea that clearly doesn't have legs. It's when I have two or three projects that I know have legs, but all of them require an intense amount of time and focus to make meaningful progress.
The second guilt is bigger. It’s the macro question that indie makers debate all the time:
Is it better to build multiple small cash-flowing businesses, or go all in on one main “this is my thing” project?
I've lived on both sides.
My first company was five years of nearly 100% focus.
But today, I’m the complete opposite. I run two main businesses (YouTube and SYD Pro), and I’m keeping five others alive or steadily growing. And realistically, that number is going to keep climbing in 2026.
So why the guilt?
Maybe it’s feeling less purpose toward one thing.
Maybe it’s curiosity pulling me away from what’s already working.
Maybe it’s how this AI gold rush is giving me flashbacks of my early-twenties self who lacked focus.
I don't really have a takeaway here.
I think this is just a long-winded way to tell you that I probably have ADHD (lol).
But one thing is for sure, I've never had more fun building stuff. Life is short and I'm single as a pringle, so...what reason is there to stop?
Best,
Frey
