Directory Insights,Every Sunday
I share stories from the directories I'm currently building, SEO tactics that work, and the occasional lesson learned on my journey to build a portfolio of profitable directories.
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Past Newsletters
Some of you should teach
written by Frey Chu Some of You Should Teach I’ve met with over 30 people one-on-one for SEO & Directory consulting sessions in the last two months. ...
3 Lessons I Learned Spending Thousands on Backlinks
written by Frey Chu 3 Lessons I Learned Spending Thousands on Backlinks If you've been teaching yourself SEO, you've probably noticed that SEO can b...
Yesterday I made $521 in Passive Income
written by Frey Chu Yesterday I made $521 in Passive Income Earlier this week, I published a full-buildout video where I create a directory manually...
I almost gave up and got a 9-5 job
written by Frey Chu I almost gave up and got a 9-5 job You ever see this meme? 10 months ago, in November 2024, I was about to be the guy on t...
If You’re Stuck, Try This 15-Minute Daily Practice
written by Frey Chu If you're stuck, try this 15-minute daily practice (to find your directory niche) I recently spoke with someone in my Ship Your Di...
For first time directory builders
written by Frey Chu For first time directory builders (this why you're not behind) This week, I made a video about how non-coders like me can now ea...
Rare niches & how to find them
written by Frey Chu Rare niches & how to find them In a recent video , I spoke about how finding an amazing directory niche for passive display ad i...
Traffic that pays vs. traffic that just looks good
written by Frey Chu Traffic that pays vs. traffic that just looks good Traffic with buyer-intent > Monthly website visitors This is one of the mos...
Building faster ≠ building value
written by Frey Chu Building faster ≠ building value With AI tools being all the rage, this is just a reminder that I built my $2k/month directory l...
New Broadcast
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My Budget Tech Stack for Building Directories in 2025
written by Frey Chu My Budget Tech Stack for Building Directories in 2025 When I first started building directories, I spent $500-$1000 (each) to buil...
How I'm finally learning AI coding the Right Way
written by Frey Chu How I'm finally learning AI coding the Right Way (Lessons after 50+ hours) For the last year, AI coding tools didn't click for m...
Why you should simplify everything
written by Frey Chu Why you should simplify everything This week I got to speak with Tim Stoddart , and honestly, he's likely the most successful di...
What 6 & 7-figure directory builders are really doing
written by Frey Chu What 6 & 7-figure directory builders are really doing I’ve noticed the core strategy behind a lot of six and seven figure direct...
The Trap My 23-Year-Old Self Fell For (Again)
written by Frey Chu The Trap My 23-Year-Old Self Fell For (Again) Lately, I've been noticing myself fall for a mental trap that I thought I climbed my...
My Half-Baked Directory Somehow Landed a Lead
written by Frey Chu My Half-Baked Directory Somehow Landed a Lead I built portapottymatch back in October 2024 as a personal experiment and left it si...
My 7-Day Directory Is Ranking on the First Page
written by Frey Chu My 7-Day Directory Is Ranking on the First Page Last week I talked about how I published comicbookstores.co . I figured I'd sh...
I spent 10 days building a pSEO Wordpress Directory
written by Frey Chu I spent 10 days building a pSEO Wordpress Directory For the last 10 days, I’ve spent around 60 to 70 hours building a programmat...
I sat down with a $200k/yr directory owner
written by Frey Chu I sat down with a $200k/yr directory owner I spoke to Kimi Green last week. She's the CEO of SamsList.co , the yelp for accounta...
A Directory for...Broken McDonalds Ice Cream Machines?
written by Frey Chu A Directory for...Broken McDonalds Ice Cream Machines? This is your reminder that directories can be fun, successful, a little h...
Community Is the Hedge Against AI
written by Frey Chu Community Is the Hedge Against AI AI can scale content and automate tasks, but it can’t scale relationships. And I really believ...
How to Make Your Directory AI-Proof
written by Frey Chu How to Make Your Directory AI-Proof A question I've asked myself everyday this week is: How do I make my projects AI-proof? Wh...
A weird piece of advice that actually works
written by Frey Chu A weird piece of advice that actually works Pressure and expectations can ruin your momentum as a builder. I think that’s obvi...
First-time directory builders are quietly winning.
written by Frey Chu First-time directory builders are quietly winning. It's been 4 months since I started sharing everything I know around building ...
New Broadcast
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Pro-Tips for Building a $10k/Month Directory
written by Frey Chu Pro-Tips for Building a $10k/Month Directory Let’s talk about the most real path to a $10k+/month directory. The most reliable...
How I Built a Recession-Proof Directory (and You Can Too)
written by Frey Chu How I Built a Recession-Proof Directory (and You Can Too) One of the secrets to my success in the directory world has been choos...
High Standards = Slow Starts
written by Frey Chu High Standards = Slow Starts There's 7 core filters and questions that I run every directory niche idea through before doing anyth...
Proof Simple Directories Can Still Win
written by Frey Chu Proof Simple Directories Can Still Win Someone built this directory...and it ranks on Google. Link to directory It's a sim...
Schedule Your 1:1 with Frey
Hi {{ subscriber.first_name }}, You're receiving this invitation because were one of the first 20 members to sign-up for SYD Pro! 🎉 As promised, here...
SYD Pro is Now Live! 🚢
written by Frey Chu SYD Pro is Now Live! Hey {{ subscriber.first_name }}, I just launched Ship Your Directory Pro — my live, interactive community f...
You're Not Building A Directory
written by Frey Chu You're Not Building A Directory You're learning how to distribute ideas on the internet. This is the first thing I told myself i...
4 Signs To Build A Digital Product For Your Directory
written by Frey Chu 4 Signs To Build A Digital Product For Your Directory This month, one of my directories saw a small downturn in display ad revenue...
Someone Copies Your Niche Idea...Now What?
written by Frey Chu Someone Copies Your Niche Idea...Now What? A common question I get in the Ship Your Directory community is “Someone is building a ...
The Unexpected ROI of Doing Nothing
written by Frey Chu The Unexpected ROI of Doing Nothing One of my small directory websites is 9 months old and just quadrupled it's daily revenue. I...
Build Directories Where Others Aren't
written by Frey Chu Build Directories Where Others Aren't I just paid $150 for 24 hours worth of wifi access. Why? Because when you're floating in t...
Chaos, Penguins and Delusional Optimism
written by Frey Chu Chaos, Penguins and Delusional Optimism When things don't go your way, what's the story you tell yourself? I've asked myself thi...
365 Days Ago I Quit My Job
written by Frey Chu 365 Days Ago I Quit My Job with Directories It's officially been one year since I quit my corporate job. In the last year, I've ...
The richest feeling in the world
written by Frey Chu The richest feeling in the world There's this video on TikTok that my 30-year old ass loves - it's of a husband coming home from w...
7 Harsh truths of directory building
written by Frey Chu 7 Harsh Truths of Directory Building This week has been kinda nuts. A month ago, I got this DM: listen to the pod here And...
Why I pay for friends
written by Frey Chu Why I pay for friends (and you should too) I know this sounds shallow, but I'm a simple spender. If something can save me time, ...
New Broadcast
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SYD Community Is Now Live!
Hi {{ subscriber.first_name }}, Today I launched a free community for directory builders. Just wanted to personally invite you to join - I'm also host...
The future of directories
written by Frey Chu The future of directories Growing up with two older sisters, I learned early on that foresight is a secret cheat code to life. T...
Start the unsmart way
Start the unsmart way One thing you should know about me is: I'm not smart. What I mean is, objectively there have been experiences in my life that ...
How I quit my job with directories
If you're trying to quit your job (or already quit) to become a full-time builder, I'm speaking directly to you. I quit my job back in March 2024 to g...
Why I turned down $40k for my directory
In September 2024, I decided to list the first directory website I ever built for sale. Some stats at the time I tried to sell it: Monetized for 15 mo...
the story of my $1500/directory (with receipts)
The story of goodwilloutlet.com: what I learned building a $1500/month passive directory. Hey guys and gals, Just kidding {{ subscriber.first_name }...
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